On the 72nd anniversary of Japan's attack on the Pearl Harbor naval base, one company appears to have miscalculated how it would mark the occasion.
Late Friday night, the canned pasta maker SpaghettiOs sent out a tweet featuring its mascot holding an American flag asking people to "take a moment to remember #PearlHarbor with us."
LOOK:
![spaghettios pearl harbor]()
There were some who questioned whether such a promotion was appropriate to the solemn occasion.
On Saturday morning, SpaghettiOs deleted the offensive tweet and issued an apology:
But some suggested that the SpaghettiOs flap may have increased its brand awareness anyway:
While others simply noted the sad irony inherent in the whole thing:
Campbell Soup Company, which owns SpaghettiOs, did not return a request for comment from The Huffington Post.
Late Friday night, the canned pasta maker SpaghettiOs sent out a tweet featuring its mascot holding an American flag asking people to "take a moment to remember #PearlHarbor with us."
LOOK:
There were some who questioned whether such a promotion was appropriate to the solemn occasion.
How is this respectful in any way at all RT @SpaghettiOs: Take a moment to remember #PearlHarbor with us. pic.twitter.com/s4ef4s2crv
— Jaren Peplinski (@jarenpeplinski) December 7, 2013Hope nobody minds if I chose to remember Pearl Harbor and forever forget @SpaghettiOs. #TastelessCorporation
— Simply Laura (@Lauran0805) December 7, 2013This tweet will live in infamy RT @SpaghettiOs: Take a moment to remember #PearlHarbor with us. pic.twitter.com/FZNNyP08sF
— Mario Roa (@mariohroa) December 7, 2013I think @SpaghettiOs is gonna have an opening for a new social media manager in a few hours.
— Gift of the Maggie (@maggieserota) December 7, 2013On Saturday morning, SpaghettiOs deleted the offensive tweet and issued an apology:
We apologize for our recent tweet in remembrance of Pearl Harbor Day. We meant to pay respect, not to offend.
— SpaghettiOs (@SpaghettiOs) December 7, 2013But some suggested that the SpaghettiOs flap may have increased its brand awareness anyway:
Yeah, yeah, keep laughing, but I bet you guys hadn't thought of @SpaghettiOs in years until yesterday.
— Seph Barker (@seph_barker) December 7, 2013While others simply noted the sad irony inherent in the whole thing:
Twitter has spent the last 12 hrs talking about @SpaghettiOs. Humanity is doomed.
— Clara Jeffery (@ClaraJeffery) December 7, 2013Campbell Soup Company, which owns SpaghettiOs, did not return a request for comment from The Huffington Post.