Key topics to be covered in this whitepaper include:
- The implications of a multi-platform majority
- The continuing disruption of mobile in all facets of digital media
- How social is monetizing its enormous mobile audiences
- The resurgence of online video and measurement across all screens
- Issues of ad viewability and how to improve ad performance on mobile
- How search engines are differentiating themselves from the competition
- The continued growth of digital commerce and emergence of mobile commerce
- The implications of a multi-platform majority
- The continuing disruption of mobile in all facets of digital media
- How social is monetizing its enormous mobile audiences
- The resurgence of online video and measurement across all screens
- Issues of ad viewability and how to improve ad performance on mobile
- How search engines are differentiating themselves from the competition
- The continued growth of digital commerce and emergence of mobile commerce