More than $100 million.
That’s how much the ice bucket challenge has raised for ALS, courtesy of three million plus people. According to the ALS Association, that represents a 3,500% increase from the $2.8 million that the organization raised during the same time period last year.
It doesn’t take a rocket scientist to pinpoint why. Fun, social media, dare, fun, easy, viral, important cause, funny, catchy. And fun.
That’s how much the ice bucket challenge has raised for ALS, courtesy of three million plus people. According to the ALS Association, that represents a 3,500% increase from the $2.8 million that the organization raised during the same time period last year.
It doesn’t take a rocket scientist to pinpoint why. Fun, social media, dare, fun, easy, viral, important cause, funny, catchy. And fun.