Just for a day, an "Apple Store" showed off neither phones nor computers but actual Apples.
To celebrate its 1,000th anniversary last month, London's Borough Market turned a section of its indoor shopping hall into a display of 1,000 different apple varieties. The exhibition also marked the market's “Apple Day," a festival honoring the end of the harvest. It was up for just one day, on October 26.
The display, called a "Real Apple Store," was built in the style of an Apple retail store, including a glass storefront with a familiar-looking white logo:
![real apple sign]()
The front window displayed a white vinyl decal
Inside were long, rectangular tables with rows of products -- in this case, apples.
![real apple store]()
The installation displayed 1,000 different apples
“This country’s love affair with the apple is no secret -- we have been eating apples for centuries," David Matchett, market development manager at Borough Market, wrote in a statement. "However, there are some varieties under threat and we risk losing the diversity of this delicious fruit."
![apple store display]()
Each apple had its own stand and placard
There was a special display for one of the world's oldest-known apple varieties, Court Pendu Plat. Every apple variety displayed had a placard about its history and flavor, including obscure varieties such as the aptly named Knobby Russet:
![oldest apple]()
This apple may look irregular, but it is edible
The market commissioned communications agency Tin Man and events company Teamtime Production to create the installation. The project took a couple of weeks of planning and 48 hours to install, a representative for Tin Man told The Huffington Post.
![apple store apples]()
The exhibition drew 1,200 visitors
The Apple Store's design is trademarked, but no one involved with the Real Apple Store seems overly concerned about a potential lawsuit. Tin Man didn't contact Apple about the project. But it was told by Borough Market's legal advisors that the trademark shouldn’t be an issue, as the market was not selling anything in the display and not claiming to be affiliated with Apple.
Apple declined to comment on the installation.
![wall of apples]()
One wall featured a giant display of apples
![apple store iphone]()
The "Real Apple Store" didn't sell any products
[h/t Dezeen]
To celebrate its 1,000th anniversary last month, London's Borough Market turned a section of its indoor shopping hall into a display of 1,000 different apple varieties. The exhibition also marked the market's “Apple Day," a festival honoring the end of the harvest. It was up for just one day, on October 26.
The display, called a "Real Apple Store," was built in the style of an Apple retail store, including a glass storefront with a familiar-looking white logo:
The front window displayed a white vinyl decal
Inside were long, rectangular tables with rows of products -- in this case, apples.
The installation displayed 1,000 different apples
“This country’s love affair with the apple is no secret -- we have been eating apples for centuries," David Matchett, market development manager at Borough Market, wrote in a statement. "However, there are some varieties under threat and we risk losing the diversity of this delicious fruit."
Each apple had its own stand and placard
There was a special display for one of the world's oldest-known apple varieties, Court Pendu Plat. Every apple variety displayed had a placard about its history and flavor, including obscure varieties such as the aptly named Knobby Russet:
This apple may look irregular, but it is edible
The market commissioned communications agency Tin Man and events company Teamtime Production to create the installation. The project took a couple of weeks of planning and 48 hours to install, a representative for Tin Man told The Huffington Post.
The exhibition drew 1,200 visitors
The Apple Store's design is trademarked, but no one involved with the Real Apple Store seems overly concerned about a potential lawsuit. Tin Man didn't contact Apple about the project. But it was told by Borough Market's legal advisors that the trademark shouldn’t be an issue, as the market was not selling anything in the display and not claiming to be affiliated with Apple.
Apple declined to comment on the installation.
One wall featured a giant display of apples
The "Real Apple Store" didn't sell any products
[h/t Dezeen]